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Betsy DeVos an 鈥楢ttractive Boogeyman鈥 for Political Campaigns

By Alyson Klein 鈥 September 27, 2018 7 min read
Secretary of Education Betsy DeVos speaks during a student town hall in Philadelphia in September.
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鈥淪ecretary of Education Betsy DeVos wants to decimate funding to our public schools,鈥 warns a Facebook ad from Mikie Sherrill, who is running for an open U.S. House of Representatives seat in New Jersey. Another, from Rep. Tim Ryan, D-Ohio, who is running for re-election, tells voters, 鈥淚t鈥檚 time to fire Betsy DeVos.鈥

And in the U.S. Senate race in Nebraska, , in a recent debate for casting the 鈥渄ecisive鈥 vote in favor of DeVos鈥 confirmation back in 2017.

DeVos鈥 name won鈥檛 appear on any ballots this fall. But Democratic candidates are trying to make her鈥攁nd her controversial K-12 agenda鈥攑art of their campaign to take back the U.S. House of Representatives, the Senate, and to win statehouses and governor鈥檚 mansions across the country.

In Facebook and television ads, press releases, and debates, they鈥檝e pounced on her proposed cuts to federal education funding and her support for private school vouchers and allowing schools to arm educators, to paint their GOP opponents as anti-public education. And they鈥檝e been quick to highlight donations from her family to their rivals.

In fact, an 91直播 review found more than three-dozen instances of DeVos鈥 name surfacing in races for Congress, governorships, and state attorneys general.

鈥淏etsy DeVos has become a particularly attractive boogeyman,鈥 said Patrick McGuinn, a professor of political science and education at Drew University in New Jersey. 鈥淪he鈥檚 become a symbol of a lot of the fights around education reform and education spending at the local and state level.鈥

See Also: 91直播鈥榮 U.S. Secretaries of Education background pages offer a deep look at each secretary鈥檚 tenure, challenges, and accomplishments.

DeVos is one of the least popular members of Trump鈥檚 Cabinet, according to a survey conducted in late April and early May by Politico/Morning Consult. She had a 41 percent unfavorable rating among voters.

And among educators, her approval rating is low as well. Overall, 67 percent of the 1,122 teachers, school, and district leaders surveyed by the 91直播 Research Center last year had an unfavorable opinion of President Donald Trump. Even more鈥72 percent鈥攕aid they didn鈥檛 like DeVos.

鈥淵ou can go to any audience of educators and say Betsy DeVos鈥 name and get an immediate groan,鈥 said Randi Weingarten, the president of the American Federation of Teachers, a 1.75 million-member union that鈥檚 been critical of the secretary and her policies. DeVos, she said, is 鈥渁 proxy for the kind of hostility that this administration has toward public schools, families, children, educators.鈥

But Tommy Schultz, the national communications director of the American Federation for Children, an advocacy organization DeVos chaired and helped found, doesn鈥檛 think the ads have much political juice.

鈥淚f a candidate is really spending time and money advertising on a Cabinet secretary, it is likely a losing strategy,鈥 Schultz said.

States still embrace DeVos鈥 signature issue of school choice, Schultz said, citing recent expansions in Georgia, Illinois, and North Carolina. And he noted that a poll conducted in May and published in Education Next, a journal put out by the Harvard Graduate School of Education, found that 54 percent of respondents support 鈥減ublicly funded scholarships to private schools鈥 a 9 percent increase over last year.

鈥楶owerful Family鈥

Before joining the Trump administration, DeVos was a prolific political donor, mostly to GOP candidates and causes. She鈥檚 put that on hold while serving in the Cabinet.

But members of her family continue to contribute to Republican candidates. Democrats have seized on those donations to draw a direct line between their opponents and the unpopular secretary.

In southeastern Florida, Lauren Baer, a former Obama administration staffer, is trying to unseat GOP Rep. Brian Mast, who has accepted $27,000 from DeVos鈥 relatives, including a brother-in-law Douglas DeVos, the president of Amway, and his wife, Maria. Last month, Baer鈥檚 campaign put out a statement highlighting the donation鈥攁nd linking Mast to DeVos鈥 support for using federal funds to give firearms to educators, a sensitive issue in Florida, the site of the Marjory Stoneman Douglas massacre.

鈥淓ducation Secretary Betsy DeVos, whose family has donated tens of thousands of dollars to [Mast鈥檚] campaign, is proposing using federal dollars to arm teachers鈥攁 policy that will put the lives of our children and our teachers at risk,鈥 the Aug. 23 statement said. DeVos has said that schools should be given the option of arming teachers. And she has said that there is nothing in the Every Student Succeeds Act to prevent districts from buying firearms or training teachers to use them with federal dollars鈥攁 point that many Democrats challenge.

The Baer campaign also noted that , including money for teacher training and after-school programs. (Congress ultimately rejected those cuts.)

Voters in the area associate DeVos with lack of support for public schools, said Rebecca Lipson, Baer鈥檚 campaign manager.

鈥淲hen we talk to public school teachers here in the district, they feel like they aren鈥檛 getting support from the Department of Education,鈥 she said.

In South Florida, Debbie Mucarsel-Powell, who has worked for nonprofits, also used DeVos鈥 support for arming teachers to hit her Republican opponent, Rep. Carlos Curbelo. He has taken nearly $20,000 from DeVos鈥 family, her campaign said.

In Aurora, Colo., Jason Crow, a former U.S. Army Ranger who is running against Rep. Mike Coffman, a Republican, jabbed at his opponent for taking $27,000 from DeVos鈥 family in this election cycle.

鈥淪ince the day she took the helm at the Department of Education, Betsy DeVos has run roughshod over our nation鈥檚 public schools while Mike Coffman has looked the other way. Now we know why,鈥 said a statement from Mitch Schwartz, Crow鈥檚 communications director.

And in DeVos鈥 home state of Michigan, Elissa Slotkin, a former intelligence analyst, attacked her GOP opponent, Rep. Mike Bishop, for taking more than $10,000 from the 鈥減owerful DeVos family.鈥

It鈥檚 not just congressional candidates. Richard Corday, a Democrat and consumer watchdog running for governor of Ohio, has put up a Facebook ad warning that 鈥渢he DeVos family鈥 and other 鈥渂ig-money special interests鈥 were pouring money into the coffers of his opponent, Mike DeWine, the attorney general. He urged donors to help make up the difference by kicking into his campaign.

Home State Battleground

Sen. Debbie Stabenow and Rep. Dan Kildee, both Michigan Democrats, created similar Facebook ads. In fact, anti-DeVos ads are particularly popular in the secretary鈥檚 home state of Michigan.

That鈥檚 not surprising, Drew University鈥檚 McGuinn said. DeVos and her family have spent more of their money鈥攁nd been most influential鈥攊n Michigan.

鈥淪he鈥檚 a controversial figure nationally, but she鈥檚 a particularly controversial figure in Michigan,鈥 he said.

Democrats have made U.S. Secretary of Education Betsy DeVos a target of criticism in the Ohio governor's race and the campaign for U.S. Senator in Michigan, as well as in campaigns in other states.

Democratic candidates are using DeVos鈥 name as a cudgel on the debate stage. Ben Jealous, a civil rights activist and the Democratic nominee for governor in Maryland, chided his opponent, Gov. Larry Hogan, a Republican, for appearing at an elementary school with DeVos last year.

鈥淵ou keep sending money to private schools in the form of vouchers and touring around with Betsy DeVos,鈥 Jealous said in their Sept. 24 debate. Hogan replied that the interaction was limited to sitting with DeVos while she was reading to children鈥攕omething he did with President Barack Obama鈥檚 education secretaries, too.

And in an August debate for the U.S. Senate in Nebraska, Republican Fischer was attacked for being 鈥渢he deciding鈥 vote on DeVos鈥 nomination. Raybould, the Democrat, called DeVos a 鈥済rossly unqualified鈥 secretary of education who would like to 鈥渟iphon off millions of dollars of our hard-earned taxpayer money for a private system鈥 of charter schools and vouchers.

Technically, any senator who supported DeVos could be tagged as the 鈥渄eciding vote鈥 in favor of her confirmation. DeVos was confirmed in February 2017, by a 51-50 vote. Vice President Mike Pence cast the tie-breaking vote in her favor, after two GOP senators defected.

Such moments drive home just how much DeVos鈥 rocky confirmation hearing still resonates more than 1陆 years after the fact.

鈥淚t鈥檚 rare that confirmation hearings go viral on the news and social media. But it sure did,鈥 McGuinn said. 鈥淪he certainty has been the source of much controversy ever since then.鈥

Librarian Maya Riser-Kositsky contributed to this report.
A version of this article appeared in the October 03, 2018 edition of 91直播 as Though Not on Any Ballot, DeVos a Campaign Target

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